Sunday, 28 September 2008

Malaria No More

Malaria No More is determined to end malaria deaths.
A child dies every 30 seconds from malaria—so every second counts. The fastest way for us to have impact is to blanket Africa with mosquito nets, effective medicine and targeted spraying to stop people dying from malaria. Our role as a catalyst is to maximize opportunities to save lives through communications, resources and investments. Each area of our work leverages the others to form a virtuous cycle for impact.

Malaria No More was born of a simple, startling insight: that ending malaria's death grip on Africa is the best humanitarian investment we can make in the world today. Nothing else can have the same impact on as many people's lives and livelihoods as quickly or cheaply.
"An approach as bold as our ambitions and as audacious as our name."Peter CherninChairman, Malaria No More
We have the
tools (mosquito nets, medicine, spraying) to eliminate malaria deaths, but we need to dramatically scale up efforts to deliver them to the people who need them most. The challenge is principally operational, not scientific, and therefore amenable to business-style problem solving. Malaria No More was established in December 2006 by two widely respected business leaders—News Corporation President and COO Peter Chernin and Wall Street pioneer Ray Chambers—who are applying their private-sector experience and considerable networks to tackle this problem.
Malaria No More is not a typical global health organization. We aren't strictly a funding body, or a grassroots movement, or an advocacy shop, or an on-the-ground implementer. Rather, we are a uniquely entrepreneurial organization with elements of each. What unites these disparate activities is leverage.
We are a catalyst for impact. Everything we do is designed to spur the community toward ending malaria deaths. In its two-year history, Malaria No More has been at the center of some of the biggest successes in the malaria fight:
We co-hosted the White House Summit on Malaria and prompted U.S. participation in World Malaria Day.
We educated more than 40 million Americans about the disease and raised tens of millions of dollars through our involvement in two "Idol Gives Back" charity specials on American Idol.
We were instrumental in securing a pledge of 100 million mosquito nets at the July 2008 G8 meeting in Japan.
Our direct investments have helped mobilize 15 million mosquito nets to protect 30 million African mothers and their children from malaria.
"It's an approach as bold as our ambitions and as audacious as our name,” says Chairman Peter Chernin. "It's just what's required to make Malaria No More."

No comments: